Navigating the Challenges of Blackhat PPC for Crypto Casinos

July 10, 2024 – Newsroom


In the ever-evolving landscape of digital marketing, the crypto casino industry has always faced unique challenges. As pioneers in this space, Maven Agency AG has continually pushed the boundaries of what’s possible with Google Ads. However, the recent advancements in Google’s AI have introduced new obstacles, particularly around account suspensions due to policy violations. Here, we delve into the current struggles and our strategies for maintaining stability in this volatile environment.



The AI Dilemma: Policy Suspensions on the Rise


Google’s new AI has significantly enhanced its ability to detect policy violations, making it harder than ever for crypto casinos to maintain stable ad accounts. Our team at Maven Agency AG has experienced firsthand the increasing frequency of suspensions, often triggered by policies related to online gambling or sexual explicit content. These suspensions not only disrupt our campaigns but also pose a significant challenge in maintaining a consistent online presence.



Understanding the Policies


Online Gambling Policy: Google’s strict regulations around online gambling are designed to protect users from potential harm. However, these rules often clash with the innovative nature of crypto casinos, leading to frequent account suspensions. The key issues include promoting gambling-related content without proper licensing or targeting regions where such ads are prohibited.


Sexual Explicit Content Policy: While our ads do not contain explicit content, Google’s AI sometimes flags them erroneously due to ambiguous keywords or imagery associated with the crypto casino industry. This highlights the need for careful crafting of ad copy and visuals to avoid inadvertent policy breaches.



Strategies for Stability


Despite these challenges, Maven Agency AG remains the only agency successfully running pure crypto casino ads worldwide. Our approach involves several key strategies:


    • Advanced Account Management: We employ sophisticated techniques to create and manage multiple ad accounts, ensuring that we can quickly pivot in case of a suspension. This includes diversifying account setups across different regions and compliance checks to minimize risk.


    • Compliance Expertise: Our team stays ahead of policy changes and continuously updates our campaigns to align with Google’s requirements. This proactive approach helps mitigate the risk of suspensions and ensures smoother operations.


    • AI and Machine Learning Tools: By leveraging our own AI and machine learning tools, we can predict and identify potential policy violations before they trigger suspensions. This preemptive strategy allows us to make necessary adjustments and maintain campaign stability.


    • Creative Ad Development: We focus on developing ad content that adheres to Google’s policies while still being engaging and effective. This involves meticulous keyword research, careful selection of imagery, and clear messaging that avoids triggering the AI’s policy violation checks.



The Future of Crypto Casino Advertising


While the challenges are significant, the opportunities in the crypto casino space are vast. At Maven Agency AG, we are committed to navigating these complexities and driving success for our clients. Our innovative strategies and relentless pursuit of excellence have positioned us as leaders in this niche, and we continue to adapt and evolve in response to the changing digital landscape.

The road ahead will undoubtedly present more obstacles, but with our expertise and dedication, we are confident in our ability to overcome them. By staying informed, agile, and proactive, Maven Agency AG will continue to set the standard for blackhat PPC in the crypto casino industry.





Navigating Google’s stringent policies and advanced AI detection requires a blend of technical expertise, strategic foresight, and creative ingenuity. At Maven Agency AG, we embrace these challenges head-on, leveraging our unique capabilities to maintain a competitive edge in the crypto casino advertising space. As we move forward, our commitment to innovation and compliance will drive our continued success in this dynamic industry.